Māori tobacco control and advocacy spotlight of new documentary

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31 May 2025

RNZ

A new documentary has been launched tracing the history of Māori tobacco control, beginning with Captain Cook’s arrival all the way up to the repeal of Aotearoa’s world-leading smokefree laws.

Tupeka Kore: The Whakapapa of Māori Tobacco Control in Aotearoa NZ was launched at Wainuiomata Marae, Lower Hutt on Friday by Te Roopu Tupeka Kore, the Māori Tobacco Control network as part of World Smokefree Day on Saturday.

Advocates said while 2025 marked the target for a smokefree Aotearoa, Māori continued to face higher rates of nicotine addiction than non-Māori.

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